Meaningful Tools & Templates, Made for Storytellers.
by Jayde
Sell with heart. Serve with intention.
When pricing is presented with intention, choosing feels effortless. This guide uses thoughtful structure and gentle cues to help clients move through their options with clarity, while naturally introducing the beauty of printed artwork.
Why this guide works so beautifully
The investment guide template…
Brings clarity to your pricing: Your collections and products are presented in a simple, structured way that helps clients quickly understand their options without feeling overwhelmed.
Reduces decision fatigue: A clean layout and thoughtful flow guide clients naturally through their choices, making it easier for them to say yes with confidence.
Encourages higher-value selections: Subtle pricing psychology techniques help position your collections in a way that gently nudges clients toward your most valuable offerings.
Introduces the beauty of printed artwork (without IPS): Dedicated space to showcase prints and heirlooms helps clients see their images as something to be held and displayed, not just stored on a screen.
Supports you in selling with ease: When your pricing guide does the explaining for you, conversations feel lighter, clearer and far less uncomfortable.
Thoughtful touches
Heartfelt introduction
Before pricing is even mentioned, these opening pages create space for connection. They invite you to share who you are, the heart behind your work, and the thoughtful experience you’ve created for your families. By gently highlighting what sets you apart, they set the tone for the pages that follow, helping clients understand the care, intention and artistry behind your work before they begin exploring your collections.
Signature tools
Wall art visualisation tools
Help your clients picture their photographs exactly where they belong, on the walls of their home. This section includes simple wall art size guides and measuring tools that make it easy for families to visualise scale and placement in their own space. By removing the guesswork, clients can confidently choose artwork that feels intentional, beautiful and perfectly suited to their home.
Made simple, so you can focus on what matters.
Works with a free canva account
Canva template that works with a free Canva account. Logos, fonts and colours can all be adjusted in a few clicks.
Share Printed and/or digitally
Print as an A5 booklet which can be posted with your other session prep pieces and/or share digitally as part of your email workflow.
Words that feel like you
Every line inside this guide has been lovingly crafted to feel warm, reassuring and clear for your families. The tone is gentle, supportive and experience-led.
Make It Your Own
Align with your
brand in a few clicks
This template has been created to blend seamlessly with your brand and the experience you’re known for. The font suite and colour palettes have been set up so you can simply swap them out for your own in just a few clicks, making it effortless to align everything with your visual identity.
The layout is clean and intentional, allowing your photography to be the hero and set the tone from the very first page. Keep it beautifully simple or refine the details to reflect your voice, either way, it’s designed to feel like a natural extension of your brand and a polished, elevated touchpoint for your clients.
Because the little things make the biggest difference
It’s more than a template, it’s a considered touchpoint that brings clarity, eases overwhelm, and gently guides your families into the experience. The kind of thoughtful detail that not only supports them well, but quietly sets your offering apart and has them coming back to you time and time again.
$78
Creator
Jayde
I know just how tender picture day can feel for little ones (and their parents too). When I wrote this story for my own clients, it quickly became a way to ease nerves, spark joy, and turn the build-up to a session into something magical in itself. I’ve poured my love of storytelling, motherhood, and design into creating this template so you can share that same sense of calm and excitement with your families. Because our work is about so much more than photos, it’s about the moments our clients carry in their hearts long after the camera is put away.
Why this guidebook belongs in your session prep toolkit…
Tried and loved: Originally written for my own clients, now available for you.
One-time purchase, lifetime use: Personalise once and reuse with every family you serve.
Save hours of work: Beautifully and professionally designed and ready to go, no starting from scratch.
Flexible format: Share as a PDF, print as an A5/A4 booklet (directly from Canva), or gift it as a keepsake.
Elevated client experience: Thoughtful details that set you apart and make your client experience unforgettable.
